Eternal Atake 2: Lil Uzi Vert

In this self-driven campaign project, I developed a bold, immersive marketing vision for Lil Uzi Vert's 4th studio album, Eternal Atake 2. Drawing inspiration from the album's vibe and themes, I crafted an original illustration and reworked typography from the preceding album to anchor a dynamic branding experience. The campaign features an alternative album cover, real-life billboard mockups, and urban poster installations Expanding the digital experience, I designed purchasable wallpapers, and clothing merchandise, all crafted to connect fans to the album’s high-energy appeal. This project showcases my vision for building anticipation and fostering deeper fan engagement for Eternal Atake 2.